SXSW dedicates itself to helping creative people achieve their goals. Founded in 1987 in Austin, Texas, SXSW is best known for its conference and festivals that celebrate the convergence of tech, film and television, music, education, and culture.

Below are the showcases dedicated to platforming Asian talent from around the world. For more information about the festival please visit their website: https://www.sxsw.com/festivals/music/

When: 10 - 15th March
Where: Multi-venue, Austin (TX, USA)

Last Updated: 05/03/2025


Dialled In: Dialled In is driven to inspire South Asian expression. As an artist-led initiative, we create spaces and opportunities for South Asian artists to showcase their talents, collaborate, and push creative boundaries.

  • Arushi Jain
  • Kapil Seshasayee
  • Madame Gandhi
  • Pritt
  • Tommy Khosla & JAWARI


Friends From The East Festival: "Friends from the East" project is committed to presenting the highest quality Eastern music and cultural content in the North American market with the most professional ability. By building a platform for Eastern and Western music and art exchange, it provides a more diverse range of music choices, allowing more outstanding musicians from the East to be heard by the world!
  • JOSEON
  • miso808
  • PSYCHIC FEVER
  • Runyu Qian
  • Suichu Spica
  • XAMIYA

FRIENDSHIP.: "INSPIRED BY TOKYO" is as a showcase live event aimed at introducing the upcoming generation of artists from Japan and Asia under the theme "TOKYO." Presenters are four Japanese music companies, FRIENDSHIP., Spincoaster, The Orchard Japan, and TuneCore Japan. The 2025 showcase will be co-hosted with Tokyo Calling, another Japanese showcase, with “Inspired by Tokyo” on the Indoor stage and “Tokyo Calling” on the Outdoor stage.
  • Fuki Kitamura
  • luvis
  • VivaOla
  • XAMIYA

KEXP's Eastern Echoes: Eastern Echoes, a new sonic destination to celebrate Asian artists who are shaping the future while honoring the roots that ground them - Thursdays 7-10 PM Pacific. Hosted by Diana Ratsamee, Eastern Echoes is a three hour weekly journey through the vast realm of music from Asia and the Asian diaspora. Airs live Thursday 7-10 PM Pacific, and is available on-demand at KEXP.ORG and the KEXP apps.
  • Chinese American Bear
  • HIEN
  • NISATIWA X NOTEP
  • tiger bae

Sound of SEA: We are a team of passionate music enthusiasts representing each country in Southeast Asia. We have joined forces to bridge the gap between our Southeast Asian artists and the global market.
  • Ali
  • Kimmortal
  • Muri
  • NISATIWA X NOTEP
  • OG Avamato
  • Zamaera

Sounds from Japan:
  • ASOBOiSM
  • Luv
  • Metome メとメ
  • Paris death Hilton
  • tamanaramen
  • Tokyo den nou

South Asian House: South Asian House is a global hub for music artists and filmmakers at festivals, featuring emerging talent performances and immersive experiences. The SOUNDVILLA Music Showcase presented by South Asian House & Ms. Media is kicking off the SXSW Music Festival! Featuring international artists with global appeal in Austin's iconic Dirty Sixth historic district at the colorful Flamingo Cantina..with a live interactive painting throughout the evening.
  • Baby Said
  • DJ Anupi
  • Gayathri Krishnan
  • GNDHI
  • Paravi
  • PRIYANKA
  • Ramya Pothuri

Taiwan Beats: Initiated by the Bureau of Audiovisual and Music Industry Development (BAMID), Ministry of Culture and curated by Young Team Productions, the Taiwan Beats Showcase once again brings outstanding Taiwanese musicians to the stage, becoming a highly anticipated highlight at SXSW. The showcase artists will all come together to present Taiwan's most characteristic and promising sounds. A Day Party with music and authentic Taiwanese street food will also take place on the same afternoon.
  • ?te
  • Amazing Show
  • Andr
  • Enno Cheng
  • HSIEN CHING
  • TRASH

TenCent Music Entertainment: Tencent Music Entertainment Group ("TME") is the leading online music entertainment platform in China. We offer online music and music-centric social entertainment services with the four famous music mobile apps in China - QQ Music, Kugou Music, Kuwo Music and WeSing.
  • Berklee Chinese Traditional Music Club (CTM)
  • Rijah
  • Runyu Qian
  • Tia Ray

Tokyo Calling X CEIPA MUSIC WAY PROJECT: TOKYO CALLING is a live house circuit festival held in Tokyo since 2016. Each year, more than 400 artists participate, attracting an audience of 10,000 over three days. Starting in 2023, the event expanded to include a showcase at SXSW, making this its third year. Experience the electrifying live performances of artists leading Tokyo's live house scene.
  • Chiaki Mayumura
  • Enfants
  • GOKUMON（Uchikubi Gokumon Doukoukai)
  • Tokyo Syoki Syodo


Other artists from our community featured at SXSW:
  • Elephant Kind
  • Faaris
  • hannah bahng
  • Honeyglaze
  • Ki!
  • Kimmortal
  • LEX the Lexicon Artist
  • Lucy Sugerman
  • Mai Anna 
  • Mohsin Zaman
  • o'summer vacation
  • Oshua
  • Quiet Light
  • Ramesh
  • SAI
  • Shiho Yabuki