This summer's BIGGEST K-pop event in Europe comes to London's Allianz Stadium Twickenham on 28 June. Red Velvet, NCT 127, aespa and more global K-pop stars confirmed for SMTOWN LIVE 2025 [THE CULTURE, THE FUTURE] in London.

 A galaxy of K-pop megastars are set to descend on London this summer for SMTOWN LIVE 2025’s Europe-exclusive concert. SM Entertainment, in collaboration with FRONTROW, has unveiled the star-studded line-up for this summer’s biggest K-pop event in Europe, as part of SM’s 30th anniversary celebrations. 

Fourteen artists – ranging from legendary K-pop trailblazers to global rising stars – are now confirmed for this UK concert spectacular like none other. TVXQ!, Girls’ Generation’s HYOYEON, Red Velvet (IRENE, SEULGI, JOY),NCT 127 and aespa headline today’s additions, alongside stars of the future: virtual idol naevis, soon-to-be-launched girl group Hearts2Hearts, and a troop of promising trainees billed as “SMTR25”. They join previously announced artists SUHO and CHANYEOL of EXO, NCT DREAM, WayV, RIIZE and NCT WISH, heightening the excitement for an already highly-anticipated day. Plus, more surprises to come!

SM’s label-wide concert, SMTOWN LIVE, was first introduced in 2008 and made its way to Europe in 2011 for two shows in Paris. Now, the format returns to Europe for the first time in 14 years, becoming the first K-pop concert held at the Allianz Stadium Twickenham, which has hosted concerts for The Rolling Stones, Beyoncé and Lady Gaga. 

Fan pre-sale starts on 24 February on Konne Ticket, and general sale on 27 February on Ticketmaster, AXS and Konne Ticket. Ticket prices begin at £70, with VIP and VVIP packages available from £400-£550. For more information visit Konne Ticket.

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SM Entertainment stands as South Korea's No. 1 entertainment and media group, leading the way in international markets with its unique and innovative production and training system, coupled with unparalleled overseas marketing strategies. As a trailblazing entity, it has cultivated a galaxy of global K-pop superstars, solidifying its status as a premier industry leader. The company manages artists, including, but not limited to: KANGTA, BoA, TVXQ!, SUPER JUNIOR, GIRLS’ GENERATION, SHINee, EXO, Red Velvet, NCT U, NCT 127, NCT DREAM, NCT WISH, WayV, SuperM, aespa, GOT the beat, RIIZE, and more. SM Entertainment has established a global network through overseas subsidiaries in the United States, Japan, as well as other countries.

FRONTROW is a London/Seoul-based K-entertainment technology company pioneering access to K-pop. Specialising in concert production and ticketing through its proprietary platform, Konne Ticket, FRONTROW seamlessly connects global audiences with the best of Korean entertainment. With extensive experience in organising K-pop concerts and festivals, the company delivers world-class live experiences while enhancing fan engagement through innovative ticketing and merchandise solutions.