Viral Hit Brings Bold Attitude and Witty Lyrics
The infectious new single WATCH YOUR BACK by rising artist Niki Kini has already gained viral traction on TikTok, amassing over 320k views and climbing. Despite its undeniably catchy groove, the track’s playful and witty lyrics, such as “Don’t cross me, I’m not Christian” and “You’re minted but need a tic tac,” add depth and humour to the upbeat vibe. The song reflects Niki’s journey in the music industry after being dropped by her label, transforming challenging experiences into something fun, empowering, and relatable.
WATCH YOUR BACK was crafted to turn ugly experiences into something beautiful and upbeat, putting a pep in the listener’s step. The infectious beat, paired with Niki’s one-of-a-kind vocals, makes this track a must-listen for fans of fresh, genre-blending pop.
Artwork: -
Artist bio:
At just 22 years old, Niki Kini is already making waves in the UK music scene. After captivating audiences with stunning YouTube covers—gaining recognition from artists like Madison Beer—Niki is now poised to take her career to new heights with her witty pen skills and undeniable vocal talent. Her music blends catchy, feel-good grooves with playful lyrics that offer a clever mix of humour, quirkiness, and relatability.
Leading the charge is her latest release, WATCH YOUR BACK, a bold introduction which has already gained several viral moments on TikTok.
Niki Kini brings a fresh perspective to the UK music scene, offering feel-good, upbeat tunes that remind us all to be a little less serious, following her personal favourite quote “It’s never that deep”. Her songs, which explore themes from heartbreak to industry experiences and self-love, take a comedic spin, proving that beauty can emerge from even the darkest times. Tapping into her South Indian heritage, Niki incorporates vibrant colours, jewellery, and unique production elements that reflect her cultural pride. Motivated by the lack of South Indian representation in UK music, Niki is not just making music—she's inspiring a new generation to follow their dreams.
With her genuine talent, creative vision, and global inspiration, Niki Kini is ready to take the industry by storm.
